The latest Facebook advertising trend is the use of a Facebook ad extension. This allows you to run advertisements directly on Facebook pages or even to integrate an existing pay per click advertisement campaign. This article will discuss some of the basic features that make a good Facebook ad extension so appealing to businesses.
The first thing to know is that there is a separate Facebook business extension for every type of business. For example, there are Facebook ad extension for hotels, a Facebook ad extension for shopping stores, and a Facebook extension for restaurants. The Facebook social media platform itself has an extension for almost every type of product or service. So if you have already implemented an existing pay per click campaign, you can probably get away with using the same extension.
The extensions are typically embedded into the HTML or JavaScript code of your site. Some web designers create a special page to include these extensions, while others are more technically savvy and can even write their own code to add extensions to their sites. Regardless of who writes the extension, it should be easy to read and understand, so you don't have to hire a new designer.
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A few benefits of using these extensions are the ability to include a large number of ads, customize them with images, video or text and even use an integrated conversion tracking system. Many of the features are optional and most can be easily found through the website's help or in the developer documentation. However, there are some basic features that you will want to pay particular attention to when using a paid Facebook ad extension. These features include the ability to insert graphics and interact with the content on your site in order to attract more visitors.
Another thing to consider when adding extensions to your ad campaign is whether your ad content should be visible or not. If you are using a Google AdWords ad campaign, you will find that Google will automatically exclude ads that show no activity, but it may not be so simple. Some of the extensions will allow you to choose which ads should be shown or hide in the event that you do not have any content on your site to support the ads. Other extensions will also offer options to display your ads on mobile phones and tablets, allowing you to reach a wider audience.
It is important to use a quality Facebook ad extension in order to maximize the results from your pay per click campaigns. This will ensure that you are not wasting money while spending less time, and effort on advertising. Another thing to note is that you can change the appearance of the ads at anytime. so you can easily update them in order to reflect your changing needs, without having to restart your ad campaign.
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